Persbericht: 3 augustus 2004, 13:00 uur
ALKMAAR, The Netherlands, August 3, 2004 -- For the second time in 2004, Procter & Gamble selected Airspray instant-foam dispensing technology for a new product application – this time for the multinational’s Noxzema brand – a worldwide skin care leader.
Just months ago, P&G, a recognized global leader in the development, distribution and marketing of consumer products, launched its Pantene Pro-V hair treatment, featuring the Airspray F2 instant foamer. This month, the company launched its first skincare product by way of the new Noxzema Continuous Clean Deep Foaming Cleanser, utilizing the Airspray G3 foamer. The new introduction furthers the opportunity for additional product applications throughout the P&G family.
The 90-year-old Noxzema brand is one of Procter & Gamble’s portfolio of power brands that includes such market category leaders as Tide, Pantene, Pampers, Folgers’s and many more.
The Noxzema Continuous Clean Deep Foaming Cleanser retail launch is taking place nationwide in The United States (www.noxzema.com).
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