Outokumpu launches customer friendly new product categorization and innovations
Finland based Outokumpu, leading stainless steel manufacturer has announced new way of categorized its wide range of stainless steel products based on their corrosion resistance and other additional properties and according to performance, such as strength, heat-resistance and corrosion-resistance. The products have been categorized keeping in mind needs of the customers and help them to identify and compare different product options and so find the best product for their specific performance and cost-efficiency needs.
The new portfolio structure features nine product ranges, which highlight the key properties of their respective products such as corrosion-resistance, heat-resistance, strength, hardness and machinability.
Outokumpu CEO, Mr Mika Seitovirta, who has been recently elected Chairman of International Stainless Steel Forum “We’re constantly striving to offer the best solutions for our customers. Customer feedback inspired us to rearrange our products according to performance characteristics rather than their chemical composition and so create an easier way for customers to explore our comprehensive portfolio. Our new categorization will make it easier for the customer to assess and select the optimum product.”
Mr Yatinder Pal Singh Suri, Country Head, Outokumpu India said “In the Classic product family, the three ranges – Core, Moda and Supra – represent the basic, all-round grades. The Pro product family includes six ranges: Forta for Duplex and other high-strength needs, Ultra for extremely corrosive environments, Dura for high hardness, Therma for high heat-resistance, Prodec for improved machinability and Deco for special surfaces. To further facilitate exploration of the portfolio, Outokumpu has introduced a new interactive on-line tool.”
Mr Suri added “Outokumpu launched new range of its stainless steel products including an enhanced version of austenitic Supra 316L/4404, Supra 316plusTM which has better strength, corrosion resistance and formability; a ferritic containing no nickel, Core 4622; and high-strength lightweight Forta H-series for the automotive industry.”
Source - Strategic Research Institute