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Post Holdings set to buy Britain's Weetabix in $1.76 billion deal: source
Packets of Weetabix cereal and other food goods are seen inside the Ocado Customer Fulfilment Centre in Hatfield on the outskirts of London, Britain, April 6, 2016 . REUTERS/Dylan Martinez
Packets of Weetabix cereal and other food goods are seen inside the Ocado Customer Fulfilment Centre in Hatfield on the outskirts of London, Britain, April 6, 2016 . REUTERS/Dylan Martinez
By Lauren Hirsch
Post Holdings (POST.N), the No.3 U.S. cereal company, is set to acquire British cereal company Weetabix in a $1.76 billion deal, a person familiar with the matter said.
Reuters had reported in January that Post Holdings was among four bidders vying for Weetabix, which is owned by China's Bright Food [SHMNGA.UL].
The other bidders were UK's Associated British Foods (ABF.L), Cereal Partners Worldwide and Italian pasta maker Barilla.
Weetabix and Post Holdings were not immediately available for comment.