Many manufacturers get their map data from third-party companies, and then create their own user interface design. HERE, owned by Audi, BMW and Daimler, also supplies data to Ford. Garmin and TomTom provide user interfaces and mapping data for Apple Maps and many vehicle manufacturers, including Honda and Tesla.
HERE’s next-generation in-dash navigation technology will debut this year in Audi’s new A8 sedan and the 2019 Porsche Cayenne. The A8 will, among other things, use HERE technology to learn a driver’s route preferences, and then make more informed route suggestions.
Drivers can use the HERE smartphone app at home to plan a route, which will be automatically transferred to the in-vehicle system. When the driver reaches his or her destination, the app will pick up from there for foot or public transit directions.
Pressure from Google Maps and Apple Maps made automobile manufacturers realize they have to step up with over-the-air updates of their maps and their software,” Mr. Goddijn said.