28 Feb 2001 Breakthrough Airspray in liquid soap market Based on Airspray's Table Top Foamer, The Dial Corporation launches 'Dial Complete', a foaming hand soap, on the American market. The use of Airspray dispenser technology has made the introduction of a foaming hand soap possible. Dial considers the foaming handsoap the most important innovation on the American soap market since 1988. The national launch of 'Dial Complete' gives Airspray an immediate breakthrough in the large US hand soap market. Based on the order intake and consumer reaction to the foaming soap, Airspray already decided to double its production capacity for Table Top Foamers. Airspray expects to sell around 25 million Table Top Foamers to around ten customers during the year 2001. The Dial Corporation, one of the oldest and largest producers of among others hand soap in the USA, chose Airspray's new Table Top Foamer for the introduction of a completely new type of hand soap. Dial introduces the first foaming hand soap on the American consumer market under the 'Dial Complete Foaming Hand Wash' brand. Herbert M. Baum, Chairman and CEO of The Dial Corporation (NYSE: DL), considers Dial Complete the most important innovation on the soap market since the introduction of liquid soap in 1988. A foaming hand soap provides easier spreading of the active ingredients over the hands, it rinses cleaner and has a softer and milder feel. Research shows consumer preference for foam over other delivery mediums. Other producers will also introduce foaming soap products in the Airspray Table Top Foamer. The Table Top Foamer is the most recent dispenser that is introduced by Airspray. The product is developed for the hand soap and bath products categories and the professional beauty care market (beauty and hair salons). After the F2 Finger Pump Foamer and the Mini Foamer, the Table Top Foamer is the third foam dispenser successfully launched by Airspray. The US hand soap market is a large market. On an annual basis, 1.7 billion bars of soap are sold and around 350 million units of liquid soap. The liquid soap segment grows at around 9% per annum. Airspray maintains its recent expectation that turnover and result before tax for the year 2001 will show a growth of 30-40%. WORDT ZO'N POMPJE NIET VERKOCHT VOOR 0,60 E. REKEN UIT JE WINST