New York, NY, September 30, 2003 – A new concept in consumer product development -- the “foaming fragrance” -- is now available to manufacturers, thanks to innovative Airspray dispensing technology.
The “foaming fragrance” concept will be demonstrated at the 2003 HBA Health Beauty America Show here, September 30 to October 2, booth #1263.
Company officials unveiled the concept at Cosmoprof earlier this year, and received extremely positive trade response. The value-added provided by a foaming fragrance can help set new products apart in an increasingly crowded marketplace. End-user appeal derives from both perceived quality and luxury, and efficient, easy usage. The consumer can apply the precise amount of product -- to exactly the correct spot -- without drips, mess, stains and waste. Importantly, the creamy feel of instant, one-touch foam imparts a touch of luxury to the product.
Potential new products and line extensions for men and women include subcategories in perfumes, colognes, aftershave lotions, body perfumes, sport scents and more -- for home, travel and health club applications.

AIRSPRAY DISPENSING TECHNOLOGY
Airspray’s instant foam dispensers are cutting edge, computer engineered mechanisms that allow a precise mixture of liquid and air with a single stroke of the smooth-action button.
Sophisticated valve technology ensures reliability and ease-of-use -- the consumer immediately gets perfect, creamy foam quality with just one stroke of the pump. Even shaking the product before use does not affect the quality of the foam.
And, unlike some other mechanical foam dispensers, Airspray foamers may be fully filled and emptied completely, thanks to the angular design of the dip tube, which facilitates use of the dispenser at an angle.
The enhanced design of the company’s family of finger pump dispensers allows Airspray customers to select from an appealing range of custom colors and container shapes, including square, triangular, domed, oval or flat. This design flexibility is especially meaningful in the fragrance field, where attractive packaging is critical to product success.

ABOUT AIRSPRAY N.V.
Airspray N.V. is a worldwide leader in the design, manufacture and supply of innovative non-aerosol dispensing technologies. Founded in 1983 in The Netherlands, Airspray has developed sophisticated user- and environmentally friendly dispensing solutions for multinational firms in the increasingly competitive personal care, household product and pharmaceutical markets.
The company is listed on the Official Market of Euronext (Amsterdam). In the U.S., the company is traded over-the-counter (“AYAKY”).
As the role of the dispenser has grown in the sales and merchandising of “sprayed” consumer products, Airspray’s expertise in research and development and fast prototyping has helped clients such as Bristol-Myers, Colgate, Henkel-Schwarzkopf, L’Oreal, Unilever, Wella and Yves Rocher -- to name only a few -- differentiate their products. For further information, call 072-541-4666 or 954/972-7750, or visit the company’s web site at www.airspray.net.