Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.
Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.
In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”