inspirator schreef:
TomTom is een lekkere appel !
Don't Kid Yourself, Steve Jobs Would Have Released Apple Maps and iOS 6
Mapping is not just about presenting the basic data that you can bring in from TomTom, Google, Navtec, or any other geo-data company. It’s about keeping all the data up to date, it’s about taking user data points to correct the existing data. It’s about interfacing the map with location databases, company directories, personal experiences, and moments from social media. It’s about feeding the data set with as much data as you can collect. Data that enriches the entire experience for everyone. Data that is fed back to the users.
The result is a modern and mobile search engine.
That’s the long game right there. It’s less about giving Google a place in the iOS ecosystem, it’s about ensuring that Apple has its own data set that millions of people will search on every day. As we move from desktop to mobile, habits change. The primary search box is not on a web page, the primary search box is on a map. Apple wants to control the search box in their own operating system, and that means taking full and autonomous control of the mapping experience.
www.forbes.com/sites/ewanspence/2012/...