OPEX wordt wel lager hoor (en marges in automotive hoger door nwe strategie)
Alexandre Peterc - Exane BNP Paribas - Analyst
I'd like you to talk us a little bit more on your CapEx that is going to be hiked to over EUR100 million in spending this year. If I compare it to 2012, I think we were around EUR50 million back there, so what is the [relevant] information here in your business model? And are we now expecting a sustained level of investment at this high level in the coming years, as well, or is this just a one-off for 2014? Thanks.
Harold Goddjin - TomTom NV - CEO
What we are doing in 2014 is we're really keen to finish the transition, both for our mapping platform and for NavKit. That will give us a much better, more solidified position in the growth markets, especially automotive. And that is -- so we're accelerating that in 2014 because also we want to reap the benefits of that transition early.
Map making, in particular, we're running now two platforms in parallel during that transition. That is inefficient. It's not good for innovation. It's also not good for operational efficiency. The sooner we get that behind us, the earlier we start benefiting the operational efficiencies.
But probably more importantly, it will give us a much more competitive position in the markets because of we will be the only ones with a real-time map making platform; and we see that as a critical element for some of the new applications that car makers are looking into at this moment.
Similar story for NavKit. We delivered -- we made significant progress in 2013. But there, again, we want to complete that transition; support a new map format that is complementary to the map making process, and have the whole chain of real-time map making, closed-loop feedback, have that closed by the end of the year at production quality.
Alexandre Peterc - Exane BNP Paribas - Analyst
Just to make clear, so you're going to transition from these two platforms that are in parallel right now and have only one by year-end; that will then transform your cost base as well from 2015, onwards?
Harold Goddjin - TomTom NV - CEO
It will make us much more efficient, and it will make it much easier to maintain and expand our technology platform going forward. Our ambition, of course, is to win deals in automotive. There's a lot of activity going on, and that will result in a large market share, I think, in the automotive industry for TomTom.